SALT LAKE CITY, UTAH — February 14, 2013 — The Outdoor Retailer Trade Show, a leading industry event in the outdoor world of products, was held at the Salt Palace Convention Center in Salt Lake City, Utah, January 23-26. Interbrand showcased the first-of-its-kind Sperry Top-Sider and Timberland water-resistant headwear; a double layered knit reversible beanie that effectively repels the rain while keeping the head warm. The knit hat comes in a variety of trendy colors, and provides protection and durability that the outdoors often demands. It is the perfect blend of fashion and performance.
“Through this new product offering, Timberland and Sperry Top-Sider will reach new channels and meet an important need among buyers and consumers,” said Robert McMeekin, president and CEO of Interbrand LLC. “These fashionable collections stay true to our heritage brands born from performance, and we are excited to be at the forefront of bringing innovative products to market.”
Interbrand’s next stop will be Magic Market Week at the Mandalay Bay Convention Center in Las Vegas, where the premier accessory company will reveal the water-resistant headwear at the trade show, February 19-21.
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Contact: Liz Burke
Harrison Leifer DiMarco Public Relations